ePortfolio

Explore my ePortfolio highlighting coursework from the University of Oregon’s School of Journalism and Communication. Specializing in media writing, digital storytelling, and strategic communication. Dive into my internship at Zucker Media Group, where I put myself in the dynamic world of public relations.

Coursework at The University of Oregon:

Strategic Planning & Case Studies J 452:

In Strategic PR Planning and Cases, we use research, decision processes and program design to solve public relations problems for organizations of all types. We look critically at existing (award-winning) campaigns and also work toward creating original plans to solve problems or answer opportunities.

Final PR Plan:

For this assignment my team and I compiled components from our class discussions and worksheets to develop the final PR plan for Bombas.

We crafted a concise problem/opportunity statement. Conducted a situation analysis advocating for a campaign targeting the primary audience and constructed audience profiles. That includes demographics, psychographics, and engagement factors. For key messages we developed both primary and secondary messages. The key messages creatively address the audience while aligning with Bombas mission. SMART objectives have been established for the audience. Finally strategies and tactics have been outlined for the PR plan.

Strategic Writing & Media Relations J 352:

Strategic writing is a key skill that public relations professionals need to do their jobs well. This course aims to help you develop media-writing and relationship-building skills that you can use in a professional setting.

Final Project Pitch and Media Kit:

In my pitch and media kit project, I’ll emphasize our expertise in PR and communication. Through strategic messaging and compelling storytelling I’ll showcase how our media kit serves as a powerful tool for brand building and generating positive publicity.

Research and Marketing Intern work at Zucker Media Group:

MLB Media Directory List:

The purpose of this document is to provide a comprehensive list of media contacts for Major League Baseball (MLB). It includes contact information for various media outlets and teams. I made it a valuable resource for professionals looking to reach out to journalists, reporters, and media representatives within the MLB industry. This list can be used for media relations, press releases, and coordinating interviews or events.

NFL Media Guide:

The purpose of this document is to provide a comprehensive list of media contacts for the NFL. It includes contact information for various media outlets and all NFL teams. This resource is valuable for professionals aiming to reach out to journalists, reporters, and media representatives in the NFL industry. It can be used for media relations, press releases, and coordinating interviews or events.

Podcast Options for Client:

This document is to provide a comprehensive list of potential podcast ideas for NoVig, a platform focused on the business side of sports betting and iGaming. It includes descriptions and links to various podcasts related to betting, sports business, sports technology, and the iGaming industry. This resource is valuable for professionals seeking to explore podcast content and find relevant media opportunities. It can be used for networking, media relations, and gaining insights into the latest trends in these fields.

Sports Handle Coverage Sheet:

The purpose of this document is to provide a comprehensive overview of the client Sports Handle’s media coverage and track article hits from Feb 2023 – Jun 2023.